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Alina Morar
Founder & Creative Director

Alina is a Romanian designer. She graduated with a Masters in Fashion Design from the University of Arts and Design in Cluj-Napoca (Romania). During her studies, she won numerous awards, including the Elle Style Award for Best Young Designer in 2014. As part of her degree, she interned at Meadham Kirchhoff’s London based studio, which prompted her to move to London upon graduation.
This was the place that inspired her to bring together her experience, identity as a designer and love for leather into what in 2018 became House of Compulsion - an ode to the all time favourite, the biker jacket.
In 2019, Alina returned to Romania wanting to build a strong base here and tap into the little known, but incredibly valuable resources and talent of her home town. Together with longtime friend, fellow designer and leather aficionado, Anca Belbe, Alina opened HoC Studio where House of Compulsion’s collections are being handcrafted into life and the biker jacket is being reinvented every day.
Anca Belbe
Designer

Anca and Alina met at university where they forged a creative connection that still stands strong today. During her studies, Anca honed her skills at the Strezminski Academy of Fine Arts in Lotz (Poland) and interning for Iris Van Herpen. Recognised by the Romanian press as an up-and-coming fashion designer, she was nominated for Elle Style Awards’ Best Young Designer in 2013.
Anca graduated at the same time as Alina from the University of Arts and Design in Cluj-Napoca (Romania) and in 2019 joined her at House of Compulsion.
Anca Belbe
Designer

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Alina Morar
Founder & Creative Director

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Anca and Alina met at university where they forged a creative connection that still stands strong today. During her studies, Anca honed her skills at the Strezminski Academy of Fine Arts in Lotz (Poland) and interning for Iris Van Herpen. Recognised by the Romanian press as an up-and-coming fashion designer, she was nominated for Elle Style Awards’ Best Young Designer in 2013.
Anca graduated at the same time as Alina from the University of Arts and Design in Cluj-Napoca (Romania) and in 2019 joined her at House of Compulsion.
Alina is a Romanian designer. She graduated with a Masters in Fashion Design from the University of Arts and Design in Cluj-Napoca (Romania). During her studies, she won numerous awards, including the Elle Style Award for Best Young Designer in 2014. As part of her degree, she interned at Meadham Kirchhoff’s London based studio, which prompted her to move to London upon graduation.
This was the place that inspired her to bring together her experience, identity as a designer and love for leather into what in 2018 became House of Compulsion - an ode to the all time favourite, the biker jacket.
In 2019, Alina returned to Romania wanting to build a strong base here and tap into the little known, but incredibly valuable resources and talent of her home town. Together with longtime friend, fellow designer and leather aficionado, Anca Belbe, Alina opened HoC Studio where House of Compulsion’s collections are being handcrafted into life and the biker jacket is being reinvented every day.